The findings of our third annual survey of farmers, fishers and growers published

10 November 2026:  The findings of our third annual survey of farmers, fishers and growers were published today. The objective of the survey was to measure primary producers' awareness and understanding of the Agri-Food Regulator and its work.

The research found that 3 in 4 primary producers are aware of the Regulator but that a detailed understanding of the organisation’s role and responsibilities is less developed.

Conducted by Red C Research on behalf of the Agri-Food Regulator, the key findings include:

• 51% of respondents would be likely to make a complaint about a UTP to the Regulator (up from 46% in 2025)
• 75% of primary producers reported awareness of the Agri-Food Regulator, which rose significantly to 86% of dairy farmers.

“As an organisation approaching its three-year milestone, it is encouraging to see a high level of awareness of the Office,” said Niamh Lenehan, CEO of the Agri-Food Regulator. “It is especially reassuring that primary producers would be likely to make a complaint about an unfair trading practice, which demonstrates a high level of trust in the complaints process.”

Further information is available in our news section.

The full primary producer survey findings are available here.

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An Rialálaí Agraibhia (Agri-Food Regulator) is an independent statutory Office established under the Agricultural and Food Supply Chain Act 2023.

The Agri-Food Regulator is concerned with promoting fairness and transparency in the agri-food supply chain. Its statutory remit and focus is on business-to-business relationships within the supply chain. In exercising this function, the Agri-Food Regulator shall have regard to the circumstances and needs of the agricultural and food sector including, in particular, farming, fishing and small food businesses.

The Agri-Food Regulator is made up of a Board which makes decisions about the Office’s policies and strategic approach to key functions while the Executive Staff implements the agreed policies and workplan.